Social media ads are tied to your ethnicity, after all.
Asian American consumers are the most receptive to social media ads, according to Nielsen’s Social Media Report 2012. Asian Americans’ response resulted in typical social activities–shares, likes and even purchases based on their response to an ad. Conversely, the study reports that whites were the least interested in social media and social ads.
What the report doesn’t say is how Asian Americans in general are recognized early adopters of technology–and that includes gadget ownership where they can be eyeing a product on a smartphone or a tablet computer.
Companies always ask, Where are Asian Americans? They’re engaged online, so to speak.