Hennessy has a new product endorser in boxing great Manny Pacquiao whose first mainstream ad for HP last year didn’t go well as anticipated. HP Touchpad was discontinued.
For Filipinos living in the States, the Hennessy endorsement is right on the money. Filipinos love their spirits and beer. The Philippines is number 1 in beer consumption in Southeast Asia and is close on the heels of Korea in chugging hard liquor as well.
Hennessy is targeting the mainstream market directly, but what the liquor brand may not know is that it wouldn’t cost as much to target 3 million Filipinos in the US, too.
The campaign is being launched on March 26, 2012. Visit neverstopneversettle.com
For more on the story, click here: http://bleacherreport.com/articles/922508-manny-pacquiao-pac-mans1-million-deal-with-henne…