The New York Times last Sunday published an interesting feature, “In China, Art is Making a Commercial Statement.” It is about China’s so-called youth whisperers from Harbin in the north to Guangzhou in the south. These youth whisperers are young artists, musicians and designers tapped to make companies’ brands cool. Leading it is NeochaEdge, touted as the first and only creative agency of its type in China.
For information on the agency, visit http://edge.neocha.com/
And if anyone out there can share us the video (not the making of) of its Absolut project, please let us know.