HK interns enjoy Asian American ad work in NY

Every year Admerasia hosts an internship program for university students from Hongkong as part of its agreement with the Cross-Cultural Internship Program (CCIP).

University students from the CCIP program get hands-on work experience from Admerasia in New York.

The program’s mission is to promote cultural exchange and understanding between the United States and other parts of the world by opening the doors to a pool of talented overseas students to U.S-based companies as well as providing students with a glimpse of American approaches to business challenges, work culture, practices and nuances.

In the summer of 2010, Admerasia’s first batch of interns (more to follow) from Hongkong—Nok Ming (Jason) Cheung, Yuen Yan Leung, Cheung Wing Kay Ricky and Sheung Wan (Sharon) Cheung showed us how they are primed to become good marketers in the future.

Our interns were all business—and good presenters besides at 17 years of age. Yes, one of them is that young.

On their last day, they gave us thoughtfully written thank-you cards, certainly a lost art for many in this fabled city but one that teaches us also how different cultures have their own way of expressing their gratitude.

We are also grateful and we wish them all the best

Nimesh Trivedi of Client Services (in orange) and Jie Liu (in blue), our IT guy pose with summer interns Jason, Sharon, Kinki and Ray.

In photo are: Nimesh Trivedi (in orange) of Client Services and Jie Liu (in blue), our IT guy with interns Jason, Sharon, Kinki and Ricky.


Admerasia is one of NY’s largest minority-owned businesses

NEW YORK—The prestigious Crain’s New York Business trade publication ranked Admerasia as one of the 25 largest minority-owned businesses in New York in its May 3, 2010 issue. Admerasia was also the only minority-owned advertising agency on the list.

“It is our diversity that makes us a very strong, robust company,” says Tommy Ng, general manager of Admerasia, a full-service Asian American advertising agency whose earnings of $16.5 million in 2009 put them on Crain’s list.

“We are proud to be part of other minority-owned companies that made it to Crain’s New York Business list,” he adds. “We are even prouder to find out that we are the only advertising agency on the list.”

Crain’s New York Business is part of Crain Communications, a major publishing conglomerate that also publishes Advertising Age.

Crain’s list is based on 2009 revenues of privately owned minority-owned businesses in the New York area. This covers New York City and Nassau, Suffolk and Westchester counties in New York, and Bergen, Essex, Hudson and Union counties in New Jersey.

To qualify, 51% or more of the firm must be owned by minorities which are defined and classified by the U.S. Census Bureau and Empire State Development as follows: black/African racial groups; Hispanic/Latino (Mexican, Puerto Rican, Dominican, Cuban, Central or South American of either Indian or Hispanic/Latino origin, regardless of race); Asian (having origins in any of the Far East countries, Southeast Asia or Indian subcontinent); American Indian/Alaskan Native (having origins in any of the original peoples of North, South or Central American and maintaining tribal affiliation or community attachment); and native Hawaiian/other Pacific Islander (having origins in any of the original peoples of Hawaii, Guam, Samoa or other Pacific Islands).

The ranking was based on the 2009 annual revenues of minority-owned companies with information provided to Crain’s New York Business.

Admerasia is recognized for its creative and media excellence by many of its Fortune 500 clients, including Citibank, Nissan, P&G, Lowe’s and McDonald’s.

General market brands also rely on Admerasia’s high-quality research and proprietary tools, AdTrackTM for competitive tracking and MBATM for budget media allocations.

For more information about Admerasia, please contact Tommy Ng, general manager at tel. 212-686-3333, with offices at 159 West 25th Street 6/F, New York, NY 10001. Visit for more information.