Toyota alarms agencies with plan to handle own marketing

Toyota Motor Corporation (TMC) announces that, to enhance its marketing efforts, it will establish a company that will primarily handle marketing within Japan (hereinafter: “new domestic marketing company”), and a company to carry out and assist global marketing as well as coordinate and assist the marketing activities of TMC affiliates (hereinafter “new marketing assistance and coordination company”). The companies will be established later this year and begin operations on January 1, 2010.

The aim is to carry out marketing activities that also bear in mind ways to contribute to TMC’s product development and sales innovation by promptly and accurately gauging the needs of customers and then providing prompt feedback to TMC.

Source: http://www.toyota.co.jp/en/news/09/0728_3.html

On a side note, Madison Ave. is reportedly alarmed. Click on link: http://adage.com/globalnews/article?article_id=138310

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