Is Twitter merely a media darling?

Is Twitter merely a media darling?

In a study done by LinkedIn Research Network/Harris Poll, half of advertisers (45%) said Twitter is in its infancy and its use will grow exponentially over the next few years, while one in five (21%) believe Twitter will not move into the mainstream and is something mostly young people and the media will use. Just under one in five advertisers (17%) believe Twitter is already over and it’s time to find the next best thing while 17% of advertisers say they don’t know enough about Twitter to have an opinion on it.

Among consumers it is a different story altogether, as over two-thirds (69%) say they do not know enough about Twitter to have an opinion about it. Just over one in 10 say it is just at its infancy (12%), 12% also say it is just something that young people and the media will use and 8% of consumers say it is already over and it’s time to find the next best thing.

The study covered 1,015 advertisers from agencies or corporations involved in the advertising decision-making process who were surveyed online between June 22 and 30, 2009 and 2,025 U.S. adults who were surveyed online between June 24 and 26, 2009. Grab the entire study at http://www.harrisinteractive.com/harris_poll/pubs/Harris_Poll_2009_07_23.pdf

Short films featuring Chinatown ‘unique’ visits

The Chinatown Film Project (SFP) of the Museum of Chinese in America is featuring original short films by Miguel Arteta, Patty Chang, Jem Cohen, Cary Fukunaga, So Yong Kim & Bradley Rust Gray, Amir Naderi, Sam Pollard, Shelly Silver, Rose Troche, and Wayne Wang & Richard Wong on their unique visions of Chinatown, New York. Embedded here is a video trailer.

For more information, call the Museum of Chinese in America (MOCA) (212) 619-4785, visit mocanyc.org or give them a personal visit at 70 Mulberry Street, 2nd Floor in New York, NY 10013.

Asian Americans can be heroes, too

This Wall Street Journal video, free to embed on your blog if you have one, gives Asian American creators, fans and readers of alternative graphic fiction the media coverage it deserves.

Held last July 11 at the Museum of Chinese in America in New York City, the event provided a venue for one-of-a-kind gathering of Asian Americans, incorporating education, dialogue, spontaneous creativity, inter-generational outreach and the chance for established and emerging talent to show off their work.

Featured guests included Bernard Chang, Fred Chao, Cliff Chiang, Sean Chen, Derek Kirk Kim, Greg Pak, and Christine Norrie. Three workshop tracks covered Reading Comics, Making Comics, and Creator Spotlight, and a Special Achievement Award presented to Larry Hama.

For more information, visit the Asian American Comic Convention (AACC) site at http://www.secretidentities.org/aacc/

Asian Americans still the ‘other’ in study

The Museum of Chinese in America will hold an open discussion with Frank H. Wu, author of “Yellow: Race in America Beyond Black and White,” on Aug. 12, 6 p.m.-7:30 p.m. at The Museum of Chinese in America (MOCA), 2/F at 70 Mulberry St., New York, NY 10013. The discussion will cover how communities can work together to foster better understanding of Asian American contributions to American society and how individuals can increase awareness of harmful stereotypes.

Topics will also revolve around perceptions of Asian Americans in a Committee of 100 (C-100) study released in April 20, 2009, “Still the “Other?”: Public Attitudes Toward Chinese and Asian Americans,” conducted by Harris Interactive.

The report indicates that, despite a positive trend in attitudes toward Asian Americans, racial discrimination and suspicions still exist. An underlying current throughout the survey results is the recognition that – even in 2009 – the majority of the general population cannot make a distinction between Chinese Americans and Asian Americans in general, treating all as one generic, monolithic ethnic group, with 28 percent or more saying they rarely or never interact with Asian Americans.

A PDF copy of the 100-page report, which includes recommendations based on findings, is accessible at the Admerasia general server, CIA folder, AsianNews subfolder or check out following link at the source site http://www.Committee100.org or at http://survey.committee100.org/2009/files/FullReportfinal.pdf

Asian American Internet users to exceed other US race or ethnicity

In January 2008, eMarketer released its 22-page study on Asian Americans online.

In its summary, the study projects that in 2008 the number of Asian-American Internet users will reach 11.6 million. Their Internet-penetration rates will continue to exceed that of any other US race or ethnicity. In 2007, 74% of all Asian Americans were online compared to 71.7% of all whites. By 2011, the Internet population of Asian Americans will hit 13.7 million with 82.3% penetration.

For more information, please email Jared Jenks, analyst at jjenks@emarketer.com.

Palm Pre taps Beijing Olympics choreographer

The latest TV ad of Palm Pre titled “Flow” reminds us of the Beijing Olympics. It turns out we were right in our assumption. Sun Yupeng, choreographer of the opening ceremonies, reportedly was tapped for the ad for Palm by Modernista of Boston.

In the ad, orange-clad Chinese dancers encircle a woman with a Pre. In the center, she proceeds to say, “My life, like all our lives, is made up of so many other lives: my family’s lives, friends’ lives, play life and my life next week – all of them arranging themselves all the time. Isn’t it beautiful when life simply flows together?”

No, she’s not going to dance to Michael Jackson’s “Thriller” because those are not the popular Filipino dancer-prisoners.

Ad agencies not diverse enough for lawyer

This should be called a “we-wonder-what-happened” section, as we would like to know what happened to Cyrus Mehri, the top civil-rights attorney and one of the most feared lawyers in America, and his big showdown with Madison Avenue.

In January 2009, Mehri turned up the heat on the ad agencies’ woeful diversity record–less than 5% for African Americans; lower for Asians.  The record is not close to the 20% range and up projected yearly.

The study reportedly came from Bendick and Egan and demonstrated quantitatively widespread racial discrimination in the ad industry.

This puts the ad agencies on the defensive. For more on this story, click on these links.

http://www.usatoday.com/money/advertising/2009-01-07-minorities-ads_N.htm

http://www.madisonavenueproject.com/

Another thing we wonder about is why Asians, who are even less represented than African Americans, are not mentioned as much in most of the writeups.